New Entrants tap into gaming for engagement and retention

The battleground for consumer attention and engagement is fiercer than ever. Platforms traditionally known for streaming videos or facilitating professional networking are expanding their horizons into the gaming sector. This move underscores a strategic pivot towards creating more interactive and immersive experiences, aimed at capturing and retaining user attention in an increasingly fragmented digital landscape. …

eSports is poised for growth in 2020

esports is poised for growth in 2020. While the value so far has been captured by the platforms and publishers, new audiences and growth will open up the opportunity to other players in the esports ecosystem.

Winner Winner Chicken Dinner

eSports has become a global phenomenon. While it’s growing very quickly, it only represents about 1% of the global gaming market. I this post, my partner Kevin Baxpehler covers the trends in the eSports ecosystem and emerging eSports landscape in Israel.

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