New Entrants tap into gaming for engagement and retention

The battleground for consumer attention and engagement is fiercer than ever. Platforms traditionally known for streaming videos or facilitating professional networking are expanding their horizons into the gaming sector. This move underscores a strategic pivot towards creating more interactive and immersive experiences, aimed at capturing and retaining user attention in an increasingly fragmented digital landscape. …

Gen Z Making money: From Social Media Influencers to Gig Economy

They’re the most diverse, savvy, well-educated and socially responsible generation, and are expected to inherit trillions during the upcoming Great Wealth Transfer. So how are Gen Zs making money and what can we expect them to do with it? The newest generation in town is already making big bucks, rapidly adapting to the changing times …

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